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Articles about organic Instagram growth & strategy. Founder of The Minimalist Wardrobe — a +200k community on Instagram. New posts: unchained.substack.com.

I was lucky, but you can learn from my luck.

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All great posts on Instagram have something in common

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Set yourself apart from the masses and crush Instagram in 2020

Image by SplitShire from Pixabay.

1. Not All of Their Posts Are Optimized for Highest Possible Engagement


Being interesting doesn’t equal being influential

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And 4 things each post have in common

Four framed photos of illustrated giraffes on a white wall
Four framed photos of illustrated giraffes on a white wall
Photo by Tim Gouw from Pexels


Think of it as the engine for your main account

Two women standing back-to-back hold up a picture frame against a bright yellow and red background
Two women standing back-to-back hold up a picture frame against a bright yellow and red background
Photo: Canva


A crash course on a skill that’s only becoming increasingly important.

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How business owners should be preparing for a new era of online selling.

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Photo by Fidel Fernando on Unsplash.

Turns out that it’s pretty easy to trick yourself into a certain mindset.


How less notable brands and figures can get the blue tick.

Photo by Thomas Drouault on Unsplash.

Sebastian Juhola

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