Most “Influencers” are Broadcasters — Not Influencers

Being interesting doesn’t equal being influential

Sebastian Juhola
3 min readNov 3, 2020

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Photo by Coco Championship from Pexels

Just because someone has a lot of followers on Instagram doesn’t automatically mean they have any influence over their audience. It’s possible to be a fun person to follow, without having any authority whatsoever. In fact, this is the rule, not the exception.

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Sebastian Juhola

I oversee the production of +200 monthly short-form videos (Reels, TikToks, Video Ads). Founder of The Minimalist Wardrobe. About: juhola.org