All great posts on Instagram have something in common — No formula will make all of your Instagram posts go viral, but there are a few things you can do to maximize the performance of each post. It’s not about timing your posts perfectly, always using 25 hashtags, or applying the ‘Clarendon’ filter. …

Set yourself apart from the masses and crush Instagram in 2020 — With over one billion active users, it’s getting increasingly hard for accounts to grow on Instagram. Some even say that organic growth is impossible nowadays. It’s not. There are still accounts that thrive, despite all the competition — and all of these Instagram accounts have a handful of traits in…

Being interesting doesn’t equal being influential — Just because someone has a lot of followers on Instagram doesn’t automatically mean they have any influence over their audience. It’s possible to be a fun person to follow, without having any authority whatsoever. In fact, this is the rule, not the exception. I’ve consulted businesses who have worked with…

And 4 things each post have in common — I get most of my followers through posts that reach an audience beyond my own. The usual number is in the hundreds per post, but occasionally, I manage to get everything right with the post and gain over 1,000 new followers. There are four things to master: the photo, the…

Think of it as the engine for your main account — Main brand accounts aren’t good for driving growth via Instagram. They serve an important role in other ways, such as product and service updates, success stories from users, customer service, giving a quick overview of your offering, and tips to get the most out of what your customers are buying. …

A crash course on a skill that’s only becoming increasingly important. — Value propositions (or props) are the benefits a product or service is providing. They’re why someone should care about what you’re selling, and are most commonly used in ads and the copy on your site. Sadly, they don’t get get as much love as they deserve. Value props are the…

How business owners should be preparing for a new era of online selling. — The importance of social media for businesses has always been a controversial subject. Many think the ROI is too small and the effort is better spent somewhere else. Of course, the matter isn’t black and white. It depends on what you’re selling, and how you approach it. Nevertheless, it’s a…

Turns out that it’s pretty easy to trick yourself into a certain mindset. — The most inspiring Reddit post I’ve ever read is a 342-word rant about how it’s impossible to give a fuck while eating an apple. How do you eat an apple? You just fucking bite it. Where? Who the fuck cares where. You know where to bite. In the APPLE part…

How less notable brands and figures can get the blue tick. — If you’ve ever googled how to get verified, you know that all guides warn you that whoever tries to sell you a verification is scamming you. I can assure you that’s not the case. Sure, there are scammers out there, but you can absolutely buy yourself a blue tick on…