Make Your Copy Convert: My Simple Strategy for Effective Value Props

A crash course on a skill that’s only becoming increasingly important.

Photo by Isaac Smith on Unsplash

1. Break Down the Product into Categories

2. List All Positive Features for Each Category

3. The Changemaker: Figure Out the Penultimate Benefits

Example — Winter Coat

4. Match the Benefits to Buyer Personas

Articles about organic Instagram growth & strategy. Founder of The Minimalist Wardrobe — a +200k community on Instagram. New posts: unchained.substack.com.

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